Building remarkable spaces for 25 years.
Amicon has elevated the construction experience for their clients for over 25 years, providing leadership and vision for the industry. Their full suite of integrated services allows for a customized approach to meet each client’s goals.
As the largest locally-based expert firm, Amicon has developed an unmatched reputation over the past 25 years for its best-in-class service within Miami and Greater South Florida.
Levie provided strategy, rebranding, and identity design along with print collateral and web design to deliver a cohesive, dynamic and timeless identity for Amicon.
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Amicon came to us as they were nearing their 25th anniversary with a number of branding challenges and a lack of a system across their verticals. We discussed how to simplify and better articulate their brand messaging in order to effectively communicate the various services that they specialize in and the clients that they serve. They also needed to modernize their brand without losing their recognition in the market.
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Our approach centered around honoring the core of what Amicon does and showcasing their exceptional portfolio in a more powerful way, by subtly evolving their brandmark, wordmark, and colors. We then sought to cleverly integrate these graphics into their imagery in fresh and exciting ways. We kept messaging simple, clear, and conversational. Finally, we developed a dynamic new website for them that represented all of these updates.
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Brand Strategy
Brand Refresh
Logo + Wordmark Redesign
Color Palette
Typography Selection
Identity System Design
Brand Messaging + Copywriting
Brand Guidelines
Brand Stationery Design
Brand Collateral Design
Email Campaign Design
Social Media Templates Design
Web Design
