Banyan Buddies

We worked with Brookfield on developing a playful and vibrant brand for their kids’ club at the PGA National Resort after the resort underwent a $100 million complete renovation.

The Banyan Buddies tree is a hand-drawn, typography-driven brandmark that embodies the playful, child-like spirit of the environment. We also developed sportive shapes, which fit together in many different ways, encouraging children to play and embrace imperfection as it is a part of growth. Every shape is unique, just like you and your buddies!

The new Banyan Buddies kids club provides children with an exciting escape from the ordinary where they can monkey around and be free. Our tagline “life is better with a buddy,” hones in on the friendships to be made and memories to be had at Banyan Buddies.

 

  • Brookfield wanted a playful and unique brand identity for their newly renovated kids club at the PGA National Resort.

  • Utilizing a hand-drawn brandmark, we sought to embody the playful, child-like spirit of the environment. With an illustrative approach, we also developed sportive shapes that fit together like a puzzle and other modern, yet charming brand assets that act as small surprises for their small guests.

  • Naming Consultation

    Brand Story & Messaging

    Identity Design

    Illustration System

    Packaging Design

    Collateral Design

    E-Commerce Design Styles