A Mexican hospitality group delivering a new take on global flavors.
Known for its signature Japanese and Italian concepts, Grupo Ikigai delivers a new take on global cuisine, bringing their customers on a culinary journey as they immerse in distinct flavors and experience the freshest and highest quality product from around the globe.
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To brand this culinary group in an understated, yet meaningful and memorable way that embodies the signature restaurant concepts it has created.
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Inspired by Japanese philosophy, global cultures, and Mexican hospitality, our new brand vision celebrates the simplicity and perfection of the circle creating an iconic flower from the intersection of the ikigai venn diagram, featuring four identical circles that create an unreplicable, highly recognizable visual identity that is as sophisticated as it is timeless.
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Strategy
Brand Story & Messaging
Identity Design
Stationery Design
Collateral Design
