Live your Nauti life.

Made with only the naughtiest Florida coconuts, Nauti Beach is a distinct Florida-born rum created for curious adults to free themselves and create flirty memories that they will forever remember.

Evoking a distinct sense of place that takes you to a more carefree space, Nauti Beach takes each enjoyer on a unique journey where they can let go and express their truest selves.

With this brand essence, Nauti Beach becomes not just a tongue-in-cheek name, but a highly scalable, lasting brand.

 

  • We were tasked with developing an identity around this brand’s bold and memorable name, creating a sense of place with strong appeal for its target demographic.

  • We sought to develop a highly scalable brand that exudes a confident and charismatic brand voice and celebrates joyful moments of carefree living.

  • Strategy

    Brand

    Naming Strategy

    Identity Design