New Money. New Entrants. New Rules.
PreMoney is a yearly conference powered by 500 Global. Its 2021 edition convenes during Art Week in Miami for an interactive experience at the nexus of culture, technology, investment, and global finance. Programming includes provocative conversations, action-oriented discussions, and future-oriented partnerships focused on optimizing investment, value creation, risk management, and social progress.
PreMoney 2021 focuses on the art of investing in private markets. In the wake of historic economic shifts, this one-day invite-only event brings together the most forward-thinking investors, creators, and leaders to explore how value is assessed, built, and sustained.
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We were tasked with developing an identity system for this large-scale global conference powered by 500 Global.
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Our approach centered around aligning 500’s core identity with PreMoney’s touchpoint and overarching brand.
We provided strategy, branding, and identity design along with digital collateral and web design to deliver a cohesive, dynamic and modern identity for PreMoney to reposition its brand as a forward-thinking, globally recognized conference.
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Strategy
Identity System
Type Development
Graphic System
Content Strategy
Digital Collateral
Event Program Touchpoints
Social Media Templates
Web Design
